At Drupa 1995, when Indigo launched the first digital press for industrial applications. Christian joined as product manager bringing industry requests and needs to R&D, to develop the printing presses and solution. He then moved towards sales support, marketing, and sales management. From these activities, Christian became a platform of communication and knowledge for industrial products. When HP acquired Indigo, Christian extended his activities towards brand owners and now acts as business development manager promoting what digital printing can offer the brand owners in terms of benefits, associated or not, with other HP solutions.

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